Kinawley man’s free app is opening up tourist potential

Adrian Bradley news

Adrian Bradley, Managing Director of technology company i3 Digital. Picture by Brian Morrison.

A NEW app created by a Kinawley businessman to help tourists and nature lovers at Lough Neagh the first of its kind in the UK and Ireland.

The owner and manager of the company, i3 Digital, Adrian Bradley, heads the team that recently launched a brand new app, ‘Un-lough Neagh-Ture.


It is the first environmental Augmented Reality (AR) app of its kind in Ireland.

The app team designed and built the app as a navigation and educational tool for local nature enthusiasts and tourists. It features 16 environmentally significant sites located around the Lough Neagh Wetlands, including local and national nature reserves.

The cutting edge app immerses users and provides them with the ability to view specific virtual ‘floating’ information on their smart phone while enabling them to locate, identify, and report natural heritage species and specific habitat features.

The free app also enables users to explore and learn about the countless unique environmental sites and quickly identify the key natural and public facilities at their disposal.

Once users have downloaded the free app from Google Playstore, they are also fully equipped to photograph Lough Neagh’s truly stunning scenery from their smart phone and share immediately on social media.

Should there be any concerns, unique species spotted or areas of question, users can simply tag the pictures with a GPS co-ordinate and forward them onto the LNP for observation using the ‘Report It’ tool.

Lough Neagh is a renowned wildlife haven, with unmistakable viewpoints dotted around the shoreline. The app is especially useful for the countless bird watchers from around the world who flock there to see the immense numbers and varieties of birds on its shores throughout the year.


Mr Bradley said the team were delighted with the response the cutting edge app has received so far.

His firm has built a reputation across the UK and Ireland as a leader in Digital Technologies and Augmented Reality solutions.

His company worked in partnership with Translink and the Lough Neagh Partnership to introduce this technology to the eco-tourism sector.”

To access the free app, search for ‘Un-Lough Neagh-Ture’ in Google Playstore.

The company, formerly known as Biznet IIS, is based in Dargan Road, Belfast. It also has offices in Dublin and London.

To read more.. Subscribe to current edition

Receive quality journalism wherever you are, on any device. Keep up to date from the comfort of your own home with a digital subscription.
Any time | Any place | Anywhere


The Fermanagh Herald is published by North West of Ireland Printing & Publishing Company Limited, trading as North-West News Group.
Registered in Northern Ireland, No. R0000576. 28 Belmore Street, Enniskillen, County Fermanagh, Northern Ireland, BT74 6AA