Christmas is almost upon us and the gift drive is nearly in fully swing. When buying your loved ones their precious gifts, remember to look out for your own… that means supporting local shops, local services and other businesses.
As a local business, the Fermanagh Herald is passionate about the local community we live in. We understand the need to support our local businesses, which in turn will help our local community, our local economy and save jobs and services.
This year, the Fermanagh Herald is running its fifth annual campaign that will encourage readers to SHOP LOCAL this Christmas. The campaign aims to increase local business this Christmas, highlight the importance of supporting the local business community and help preserve local business for generations to come. The campaign will promote all the fantastic shopping, eating, entertainment and business services the county has to offer right on our doorstep. Also to truly illustrate that as shoppers we don’t need to go far a-field to find unique, affordable products and services along with great customer service.
The main features of the campaign are adverts, editorials, vox pops, product page features detailing Christmas gift ideas, which will all run in the Fermanagh Herald from today to the start of January 2015.
On top of all of this, the Herald will publish a bumper Shop Local this Christmas Shopping Supplement on Wednesday 3rd December.
Additional features include: 17,500 extra readers on top of the normal 40,000, as the supplement will be distributed to 5,000 homes in areas such as Ballyshannon and Aughnacloy; Facebook campaign; In paper support from the local business community and politicians; A map showing the position of each and every advertiser and great competitions in the supplement.
Maurice Kennedy, editor of the Fermanagh Herald highlighted why ‘shopping local’ is so important to the community:
“With Christmas approaching traders in towns and villages right across the county will be hoping that local people will be putting their money back into the local economy, thus protecting local jobs and encouraging investment. This campaign will help reinforce the genuine need of Fermanagh businesses and the support required from the local community.”
So the message is – if you want to keep Fermanagh in business, shop local this Christmas. For more information telephone 028 6632 066 and speak to one of our advertising sales advisors.
10 reasons to Shop Local
1. Locally available great & unique products/services at affordable prices
2. Staying local saves you money. Think of fuel costs!
3. Spending money in our local shops retains our communities
4. Support your own and retain our distinctiveness
5. Staying local saves the environment, again think of fuel saved!
6. Job creation for local employers
7. More investment in our local communities eg infrastructure
8. Local shops are for everyone
9. Enjoy a personal shopping experience from relationships built up with local business people
10. Shopping local saves services