Voting for the Marketing Strategy of the Year Award sponsored by Mannok is now open. Voting will close at 10am on Monday 26th September 2022. Find out more about this year’s finalists and cast your vote below!
Osborne & Co
Sisters-in-law Elaine & Julie are the duo behind Osborne & Co in Enniskillen.
Having only opened their doors in 2018 the duo really used the Covid-19 pandemic to hone their marketing strategy. This period saw them develop their online presence significantly with their Instagram and TikTok posts as well as a determined focus on their website.
They balance traditional marketing activity including their show stopping window displays with their digital marketing to reach as wide an audience as possible.
Share Discovery Village
Share Discovery Village is based outside Lisnaskea and is Northern Ireland’s largest residential outdoor activity centre.
As they are a registered charity often the team at Share have to dig deep and make the most of their resources to achieve their marketing goals.
Forming links with community groups, local schools and tourism organisations as well as continued growth of their social media and digital marketing has helped them attract wider audiences and visitors from all over Ireland.
Castle Archdale Caravan Park
Established in 1966 Castle Archdale Caravan Park has celebrated it’s 55th year under the Mahon family’s ownership.
The site is 4* and is set across 23 acres on the edge of Lough Erne in the grounds of Castle Archdale Country Park.
Over the years the family have honed their multi-faceted marketing strategy which has taken into account all of their learnings from the Covid-19 pandemic in particular with staycations continuing to be a focus for the business.
Ts & Cs: Please note one vote per IP address. Votes do not determine the overall winner of the award and are a means to raise awareness of your favourite businesses’ nomination. The winner of this category will be announced at the Fermanagh Herald Business Awards on Friday 7th October 2022.