PHOTO: This McDonald’s response to roadworks in Enniskillen is superb


It could be the perfect coincidence – or it could be a little bit of marketing genius from McDonald’s. We’re just not sure.

This billboard, on Regal Pass in Enniskillen, appeared recently – almost coinciding with the road works at Johnston Bridge that have caused traffic havoc in the town over the last few weeks.

The general theme of the billboard seems to be… roadworks – traffic – sad face – McDonald’s – happy face. Subtle.

Let us know what you think… 


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