Fashion Focus: The copy Kate effect

The blue Issa dress Kate made world famous

The blue Issa dress Kate made world famous

IT MAY seem a little predictable to be writing an article on the Duchess of Cambridge or as the nation affectionately call her Kate but I don’t care I’m happy to jump on the band wagon and join in the most talked about topic at the moment.

There may be other news items more worthy of column inches at the moment but this is my space and I have not yet had my chance to gush over the news.

As I am sure you all know by now I am a celebrity addict and a fashion addict and therefore I pay extremely great interest in The Royals and in particular Kate who has become a fashion icon; yes this is only because of her position but so far she has ticked every box when it comes to duty.

Many compare Kate to Diana, which I feel is unfair; however at the end of the day no matter who William chose to marry she would always have been compared to Diana. Since their engagement the media has become Kate obsessed especially from a fashion point of view and what the industry would have once referred to as ‘the Kate effect’ (which would have referred to Kate Moss) has now become a different Kate effect.

If Kate has been photographed in it then you can be sure that it will be a sell-out. And no matter what Royal critics may say there is no denying that Kate is great for the economy and especially the high street and not to mention British designers and boutiques.

Who could forget the Issa royal blue dress she chose to wear for her main engagement photos. What most people don’t realise is that Kate selected these engagement outfits herself, no doubt they were presented to her and she was given a choice but none the less she was not told what to wear. The blue Issa dress was naturally a sell out and this made Issa London an overnight sensation becoming famous worldwide, something they never imagined possible.

It is not just dresses and elegant outfits that Kate has helped boost; she has also helped denim brands such as Hudson with demand soring after Kate’s choice of boot cut jeans became popular once again. Kate has also helped breathe much needed life back into dying industries such as the Scottish tartan industry, which once relied on tourists and peaks in fashion trends to help boost sales. Kate made tartan scarves cool again and helped boost sales for one struggling Scottish tartan Mill.

In fact practically everything Kate touches turns to gold, especially in recent times in terms of baby accessories and the next boost in sales will no doubt be baby wear having already helped make maternity wear look good.

The cornflower blue Jenny Packham polkadot dress she wore last Tuesday when she presented baby George to the world for the first time has sparked major interest and unveiled countless copycat versions.

I have no doubt that the fashion world will try to keep up not only with Kate’s style but will also keep a close interest in how she dresses Prince George.

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