ENNISKILLEN traders are confident that the new blue and white logo for marketing Enniskillen will help increase the influx of shoppers to the town, especially from the South
The abstract water/land image has already featured on TV adverts and on printed media adverts, north and south. It carries the slogan: Enniskillen A Place Apart.
The logo forms part of a ‘twin’ £25,000 Enniskillen town branding and marketing/Christmas campaign and brand initiative.
The Department For Social Development got the ball rolling this time last year when it awarded Fermanagh District Council £250,000 funding to revitalise town centres, including Enniskillen.
A few months, Belfast firm, McCadden Design Ltd was appointed to complete the branding and marketing work, following meetings with Enniskillen town centre traders.
The first element in the project was the promotion of Enniskillen, at a cost of £15,000, through a Christmas TV campaign. Filming took place in the first week of October, and the TV advert has already been showing.
At last month’s meeting of the council’ Development Committee, members were informed that a logo for the ‘branding’ of Enniskillen had been approved.
It was explained that the £6,000 ‘spend’ for the town’s Christmas campaign was considered ‘inadequate’ by McCadden Design Ltd and, it was then agreed to increase this amount to £9,500.
This week, Enniskillen businessman, Joe Kelly said he and fellow traders were ‘happy’ with the logo.
“It symbolises a place apart among the beautiful lakeland of Fermanagh. Hopefully, people will contact the council and use it for their marketing material and, as well as that, hopefully, it will raise the profile of Enniskillen.
He confirmed that three parties were involved in coming up with the logo, McCadden Design, a steering group of Enniskillen traders, and the council.
“It was more or less the council decided on it and we said, ‘yes’ to it.”
The marketing exercise had its origins this time last year when the council applied to the Department For Social Development for £250,000 for various enhancements of the county. Part of that was the promotion and marketing of Enniskillen.
The blue and white logo evolved from a series of drafts.
This week, the Town Hall insisted it is an agreed logo, with priority given to the views of the Enniskillen traders.
Meanwhile, Joe Kelly, in his role as chairman of the Enniskillen Business Partnership, said that feedback from the traders would be sought after Christmas as to how effective the Christmas TV/newspaper campaign has gone.
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