The DOE have launched a new road safety campaign
A NEW AND CHALLENGING DOE road safety advertising campaign, which has just been launched, will be used as a tool to education young people across the county to the dangers they face on the road.
The campaign was launched as a young Fermanagh woman became the latest person to die on the county’s roads.
Aisling Reilly died last week when her car left the road as the was travelling to work. She was the third person to die on the county’s roads this year.
‘Share the road to Zero’ is the name of the new campaign just launched by Environment Minister Alex Atwood which encourages all road users to join up on a journey towards zero road deaths in Northern Ireland.
Trevor Kirk, PSNI education officer for F-District, said he had just viewed the advert and said it was ‘very hard hitting’.
Constable Kirk explained that his target group is the 17-24 age group as this group is disproportionately involved in road collisions.
“I will be including this advert in my presentations to post-primary schools, colleges, youth groups and sporting organisations around the county.
“We always use the up to date road figures when talking to young people, in an attempt to make it real for them.
The role of the new campaign is to convey the human sorrow behind every road death statistic so that people feel personally challenged, yet motivated, to become part of DOE’s ‘Vision Zero’ campaign.
“Last year we had the lowest road fatalities on record – at 48 deaths. But that is still 48 deaths too many. One death on our roads is one too many – and that is the message this new campaign wants to get out there.”
In his work with young people right across the county Constable Kirk said he will be exploring the message of this new campaign in an attempt to get the message out there that everyone shares the road – and therefore must also share the responsibility.
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