Best Tourism Initiative Award
Award sponsored by
Fermanagh Lakelands
Support your favourite nominee to create additional awareness of their nomination and highlight their business success. Vote by clicking on the relevant option below (scroll down to the bottom of the page) and then click ‘vote’. One vote per IP address. Closing date for votes: 10am, Tuesday 7th October. Please note: voting does not determine the overall winner.
St Patrick’s Day Festival
Project St Patrick is a wholly voluntary organisation established in March 2010 with the key aim of delivering a family-orientated event to celebrate St Patrick’s Day.
The organisation has worked hard to ensure input throughout, whilst encouraging individuals, businesses and other community organisations to get involved. Through their website and social media presence they also encourage visitors and as a result last year attracted the attention of 3AW Radio in Melbourne, Australia.
The group promote their uniqueness by having St Patrick arrive by any manner of transport and provide water based activities such as ‘wakeboarding leprachauns.’ Attendance figures are at an all-time high with 15,000 people taking in the 2014 celebrations.
The Happy Days Enniskillen International Beckett Festival
The Happy Days Enniskillen International Beckett Festival is the world’s sole annual festival dedicated to Samuel Beckett. The event, in its third year, has doubled its length to 11 days and takes place in over 30 venues.
This year, to gain international recognition, the Festival launched its brochure in London and New York with a further Paris launch scheduled.
Social media is used to promote the festival while they have also secured the services of one of the UK”s best cultural PR agencies, Bolton Quinn.
Such has been its success the festival has attracted global attention with reports in: The New York Times, Frankfurter Allgemeiner Zeitung, Le Monde and The Guardian.
Fermanagh Live
FLive is the brand name of the Fermanagh Arts Festival, which is an annual festival based in the town of Enniskillen, offering events of both a local and international flavour.
A rebrand in early 2014 served to raise the profile of the Festival, which included using new forms of media such as 48 sheet outdoor billboards and bus rears.
The marketing strategy also includes full website utilisation, employment of all social media tools and ‘smart’ web-enabling technology for mobile phones which allows easy access to tickets.
Enhanced marketing efforts and partnerships with tourism agencies such as Fermanagh Lakeland Tourism and North-West News Group are extending their reach outside the county.
Vote for your favourite nominee by clicking on the relevant option below and then click vote.
One vote per IP address. Closing date for votes: 10am, Tuesday 7th October