THE BIGGEST SPORTING EVENT in the world kicked off on Thursday, and publicans are looking forward to a busy month of action not only on the pitch, but in their establishments.
Mark Edwards, manager of Blakes of the Hollow, Enniskillen, revealed that after the success of 2010 they will again host the intrepid local Mexico following.
Started four years ago a group of locals decided upon Mexico as their adopted nation, as both Irish sides failed to make the tournament. Such was the impact the movement made, the group even came to attention in their adopted country with the Mexican media voicing their approval to their Irish family.
“They’re onboard again this year,” explained Mark, “we will have drink promotions for their games around the Mexican theme, with sombreros, ponchos, the whole works.
“Then for the knockout stages we will have more promotions on as that’s when the crowds come out to watch.”
Mark believes that the kick-off times for the games will suit the pubs, in what he hopes will be a profitable time.
“It was a great success the last time and the guys really created a carnival atmosphere around the place, especially for the Mexico games.
“It has fallen well for the pubs as only one or two games are at obscure times. The 5pm games will work well for people coming in after work.”
Ferghal Shannon, manager of the Crowes Nest, Enniskillen explained that they will be pulling out all the stops for the games, with drinks promotions and all the main games live.
“We’re hoping for a good atmosphere over the next month. We will hopefully do well out of it.”
He added: “Our Budweiser world cup decorations have now arrived and we’re very much looking forward to the tournament.”
Molly’s Bar and Parlour Restaurant are another to get a dose of World Cup fever.
Manager Damien Hanna explained that all games will be broadcast live with the usual promotions and there will be a draw to win a 24 inch smart TV.
Damien hopes the World Cup will be another boost to trade, but admitted it could go either way.
“It’s hard to call, but anything is a bonus in the present climate. Will we get a boost from people watching? I don’t know.
“It’s on regular TV, had it been on Sky we might get more of a turn. With it being on TV at night people may decide to just stay at home, but we don’t know.”
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