Support your favourite nominee to create additional awareness of their nomination and highlight their business success. Vote by clicking on the relevant option below (scroll down to the bottom of the page) and then click ‘vote.’ One vote per IP address. Closing date for votes: 10am Monday, 7th October 2013
Autoline is an independent insurance broker offering insurance in areas including motor, home, commercial, farm and financial services.
In 2011, Autoline rebranded the business giving the group a fresh and vibrant personality transforming the profile into a business covering all insurance sectors using the strapline ‘number 1 for all your insurance needs.’
The company makes use of animated Autoline characters to communicate the key marketing message across a range of platforms including TV, outdoor, press and online.
Autoline advertises on UTV, billboards and bus rears, local radio, newspaper advertising, trade publications, social media & direct mail.
The business established social media profiles in 2009 to communicate with customers and recently successfully targeted 600 new clients through a facebook campaign.
Autoline measures the success of marketing through source code analysis, traffic on website, customer retention rate and tracking/monitoring call volumes.
Shuphoric is a trendy ladies designer footwear and accessory boutique in the heart of Enniskillen and prides itself as a one-stop-shop for shoes, bags, headpieces and accessory needs.
A combination of traditional marketing tools such as adverts in local newspapers and magazines and the distribution of leaflets throughout the town have helped Shuphoric to diversify its customer base. Social media has also helped the business expand, allowing customers the opportunity to view products and express their opinions.
The business has used promotional signs around the town, adverts in local newspapers and magazines, a large placard which has been paraded around the town, e-mail marketing inviting customers to subscribe to a regular newsletter with special deals, text alerts, regular competitions and social media. Shuphoric measure success with the number of likes, hits and newsletter subscribers.
The Belmore Court and Motel
The Belmore Court and Motel offers a range of accommodation to suit all needs and is unique, successfully combining the Motel, a distinctive terrace of houses, and the splendor of the new Belmore Court.
Online marketing and social media are areas that the business concentrate on along with regular competitor analysis to keep one step ahead of what other hotels are doing in the area.
Using google analytic monthly reports, every booking that is placed with the Belmore Court is attached to a source code. Monthly reports give an update as to what marketing has effectively worked – telling them how the customer booked their accommodation.
The Belmore Court was the first hotel in Northern Ireland to have designed and operated a mobile website, making bookings easy for the customer from their phone – resulting in a 400% increase in the past year.
Vote for your favourite nominee by clicking on the relevant option below and then click vote.
One vote per IP address. Closing date for votes: 10am Monday, 7th October 2013